NIKE has acquired Celect, a leading retail predictive analytics and demand sensing firm based in Boston. Celect is Nike’s latest acquisition, fueling its Consumer Direct Offense strategy, serving consumers personally at a global scale.
"Build your company culture as early as possible. Underestimating the impact of company culture is the biggest mistake most entrepreneurs make," says Lidia Yan, Co-Founder and CEO of NEXT Trucking. Watch the full video as Lidia provides advice to first-time founders in an interview with NGP Capital Partner, David Tang.