February 18, 2016

Language-Learning App Babbel Hits One Million Customers

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New York City – In 2007, Babbel set out to make language learning easy and accessible to everyone. One million paying customers later, the Berlin-based startup is one step closer to this goal. For a company operating a premium-only, subscription-based business model, such a milestone is certainly worthy of celebration.

Although Babbel recently published a large-scale survey into the motivations and learning habits of its users, this news marks the first time the company has disclosed such numbers.

Further cause for celebration comes in the form of a Fast Company feature which names Babbel one of the world’s 50 most innovative companies. Published annually, the index is widely considered to be an international who’s who of disruptive and creative organisations. Babbel also takes the top spot among the publication’s top ten innovative companies in education. The app sets itself apart from other online learning products by encouraging learners to apply their new skills from the very first lesson, quickly enabling them to become conversational in a new language.

“We’re very proud to be positively impacting the lives of so many people,” says Markus Witte, Founder and CEO of Babbel. “And this latest recognition from Fast Company really reinforces the global relevance of online language learning. That said, we’re really just beginning to scratch the surface of what’s possible.”

For Babbel, all signs point to continued product innovation and growth in 2016. The company, already synonymous with online language learning in much of Europe, is now targeting rapid expansion beyond its home markets. In support of this push, Babbel’s management team has been bolstered with world-class talent in the form of Arne Schepker (CMO) and Martin Kütter (COO).

Both new arrivals bring with them considerable experience: Schepker has previously served as VP of Brand Marketing at Zalando, prior to which he led P&G Switzerland’s marketing team. Kütter has more than 17 years of management experience, including spells as COO of Delivery Hero and Telefonica Germany.

Berlin, 2016-02-17

About Babbel

Since 2007, Babbel has made learning languages fun, easy and accessible to everyone. The market-leading app consists of high-quality courses available for iOS, Android, on the desktop, and now Apple Watch.

Uniquely, every course is created specifically for each language pair by a team of education experts, linguists and language teachers. Babbel helps self-directed learners to discover a new language, and motivates them to keep learning: the average customer continues with the app for more than 12 months. The company’s premium business model ensures an ad-free experience with the focus remaining squarely on content.

Currently, Babbel offers 14 learning languages (Spanish, French, English, German, Italian, Brazilian Portuguese, Turkish, Polish, Indonesian, Dutch, Norwegian, Danish, Swedish and Russian). These are available for seven display languages.

Babbel was founded in 2007 by Markus Witte (Chief Executive Officer), Thomas Holl (President, Babbel Inc.) and Lorenz Heine (Chief Innovation Officer). Over 400 people presently work from the company’s offices in New York and Berlin, representing 28 different nationalities between them. The company has been profitable since 2011 and has experienced 100% year-on-year growth since this time. The Babbel app now sees up to 120,000 downloads each day.

For more information, visit www.Babbel.com


Lesson Nine GmbHNele Katharina LenzPR & Communications ManagerBergmannstr. 510961 BerlinGermany+49 30 779079 453press@babbel.com

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