July 29, 2011

Rovio and Madhouse Announce Strategic Partnership to Drive Mobile Marketing in China

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Rovio and Madhouse announced their strategic partnership to drive the development of mobile marketing in China. Rovio is famous for its wildly popular mobile game Angry Birds, and Madhouse is well known for being the largest and most intelligent mobile advertising network in China. As part of this partnership, Madhouse will enable and deliver ads to Rovio properties across China – including placement of in-application banners and rich media ads as well as fully customized marketing solutions tailored to the needs of brand advertisers. Now advertisers on the Madhouse SmartMad Ad network can reach Angry Bird users whenever and wherever they play...Read more