October 9, 2015

Vizury Enters the US Market With its App Re-engagement and Retargeting Solution

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MOUNTAIN VIEW, California, October 8, 2015 /PRNewswire/ — Vizury, a premier Big Data Marketing company, enters the US with its app re-engagement and retargeting product. The company is offering a solution to re-engage inactive app users and retarget those who have dropped out from the app, enabling brands to maximize marketing ROI with a unique pay-for-performance model.

Vizury has worked with several of the largest global brands to aid them in their retargeting efforts in the Asia Pacific region. Brands such as Sony, Lenovo, Virgin Australia, Etihad Airways, Expedia, eBay, Flipkart and Walmart have engaged Vizury’s services in this space. With 8 years of experience in these mobile-first markets, Vizury has a distinct advantage as it enters the US market. Vizury will also explore affiliate network partnerships to offer personalized mobile marketing to brands operating in the US.

Mobile internet users in the US spend almost 90% of their time on mobile apps. However, engaging a user after installing an app and getting them to come back to the app is proving to be a massive challenge for brands. Limited storage space and computing power is leading to swift uninstalls of apps that remain dormant. Vizury is solving this problem with its app re-engagement solution.

“Vizury has executed broadly in the retargeting realm on a global level, in particular within the Asian and Latin American E-commerce and travel sectors. Bringing their mobile app retargeting and re-engagement product to the US market is a logical next step,” said John Gardner, Partner at Nokia Growth Partners.

With Vizury’s product, brands can:

  • Reach users across channels such as Facebook, mobile web, in-app ads, email, SMS
  • Retarget drop offs and boost ROI
  • Predict uninstalls based on customer engagement behavior and drive retention campaigns
  • Reactivate dormant app users in a cost effective manner based on past engagement levels in terms of recency and frequency
  • Drive incremental revenue at breakthrough ROI by targeting in-market, brand aware shoppers

“We are well aware of the competition in the US market when it comes to Big Data Marketing. However, having worked in markets, which are much more matured in the mobile app space compared to the US, we believe we possess the most comprehensive solution,” said Gourav Chindlur, Co-Founder and COO, Vizury.

Vizury has a host of solutions across the funnel accomplishing new customer acquisition, retargeting and re-engagement. The company caters to diverse industries such as E-commerce, travel & hospitality, healthcare, automobile, financial services and classifieds. Vizury is recognized as a leader in Big Data Marketing solutions in India, Japan, China, Korea, Middle East & Africa, Southeast Asia, Taiwan, Argentina and Brazil.

“Vizury’s app re-engagement solution is perfect for the mobile platform and works seamlessly on iOS and Android devices. We have seen impressive results. User reactivation costs reduced by 3 times for entertainment apps and conversion rate increased up to 20x for E-commerce and travel apps. We are confident we can replicate the same in the US market too,” added Gourav.

About Vizury:

Vizury, a premier Big Data Marketing firm, helps marketers personalize customer conversations across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, E-commerce, healthcare, automobile, financial services and classifieds. Listed on Deloitte APAC Tech Fast500 for two consecutive years (2013 & 2014) and a FOMA2015 win for smart use of data, Vizury is among the first companies in Asia to be badged a Facebook Marketing Partner with an FBX specialty and a Twitter Retargeting Platform Partner.

Follow Vizury on LinkedIn or on Twitter @vizuryonetoone.