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Whistle’s ‘Fitbit for dogs’ acquired by Mars Petcare

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Posted on TechCrunch

Whistle, the “Fitbit for dogs,” has found a home at Mars Petcare, TechCrunch has learned. The maker of Snickers and M&M’s also has a large pet division and has plans to integrate Whistle’s animal technology.

“Whistle is excited to join the Mars Petcare family. This opportunity connects the industry’s global and technology leaders, enabling a new era of pet care,” the company tells TechCrunch. Read more...