DeepTech Unleashed EP 11: 70/30 Decision Making and Successful Exits with Theodor Nielsen

In this episode of DeepTech Unleashed, host Christian Noske sits down with Theodor Nielsen, founder and CEO of NIL Technology (NILT). From a 2006 “school project” at the Technical University of Denmark to becoming a global leader in meta-optics, Theodor shares the raw, 19-year journey of building a company that achieved one of the largest European deep tech exits to date.

Beyond the breakthrough nanostructures and flat optics, Theodor dives into the “softer side” of leadership. He reveals his framework for high-speed decision-making, how he manages the “constant companion” of CEO doubt by trusting his team, and why he focused on building a “real company” rather than an exit strategy.

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Key Takeaways:

• The 70/30 Decision Rule: Why 70% of decisions don’t actually matter—and why speed is more valuable than perfection for the majority of a CEO’s choices.
• Doubt as a Leadership Tool: How to distinguish between healthy “positive paranoia” and paralyzing doubt, and why sharing your insecurities with your team fosters a more powerful executional force.
• The “Lab to Fab” Strategy: The strategic pivot from being a technology provider to a manufacturing leader in meta-optics, and why NILT chose to build its own fabs.
• Building a “Real Company”: Why focusing on unique technology and real value naturally leads to successful acquisitions, even when you aren’t actively looking to sell.
• Moments of Magic: From the thrill of the first profitable budget to hitting the “impossible” 92% efficiency record for meta-lenses that proved their technology was ready for the world.

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Find all episodes here 

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Chapters:

00:00 – The Journey of NIL Technology: From University to Global Leader
10:48 – Decision-Making in Deep Tech Leadership: Speed vs. Accuracy
27:00 – Building Trust: Why the CEO shouldn’t always have the answer
30:59 – Navigating the Exit: The story behind the landmark acquisition
37:56 – Lessons on Owning Your Vision and Storyline
41:15 – Moments of Magic: Breaking efficiency records in the lab
45:01 – Future Tech: Climate Change, Health, and Space Exploration

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About the Guest:

Theodor Nielsen is the Founder and CEO of NIL Technology (NILT). A trained engineer from the Technical University of Denmark, he has spent nearly two decades pioneering nano-imprint lithography and meta-optics solutions that are now revolutionising 3D sensing, AR/VR displays, and consumer electronics.