Why we invested in BoostUp: The “Front Office” for Modern Revenue Teams

We’ve all experienced the shift. Digital interactions have surpassed in-person meetings, the number of tools we use has exploded, manual processes abound, and teams must remain tight to maintain efficiency and stay in sync. This is no truer than within the revenue organization where pre- and post-sales teams must work as a single unit.

At the core of this delicate choreography is Revenue Operations (RevOps). Leading companies in recent years are rethinking their approach to managing the convergence of marketing, sales, and customer success. As more companies adopt a RevOps Model (Gartner predicts 3 out of 4 companies by 2025), a new solution is needed to support it. One that standardizes processes, boosts seller productivity, and adds intelligence to the sea of sales data living in the CRM – and more importantly, outside of it.

Based on this premise, we are excited and proud to announce our partnership with BoostUp.ai, a leading Revenue Intelligence & Operations platform. Sharad, Amit, and Neel founded BoostUp with a vision to empower revenue teams with a new integrated “Front Office” for modern selling, and we just led their $28.5M Series B round with participation from existing investors Canaan Partners, Emergent Ventures, and BGV.

Our conversations with revenue leaders validated a pain point everyone knows too well: how to identify deal risks and manage accurate forecasts systematically. Nothing is worse than a deal slipping with no warning signs, and self-reported insights from CRM data are inadequate in a digital age. Engagement data is now a first-class citizen and getting a holistic view of sales processes is the new frontier. BoostUp is the forecasting source of truth that harnesses data from dozens of sources to drive forecast accuracy, help customers diagnose deal risk with AI-driven insights, and achieve predictable revenue growth.

The user love for BoostUp speaks for itself – G2Crowd named them the Momentum Leader in RevOps for the second straight quarter and earned #1 rankings across multiple categories for satisfaction and results. Companies including Teradata, Udemy, Iterable, Degreed, and Workato use BoostUp daily as their forecasting and deal insights source of truth. Customers we spoke with raved highly of its ease of use and how BoostUp is one of the most crucial tools in their arsenal today. It is clear that BoostUp has built something unique.

From the moment we met Sharad, Amit, and Neel, we knew they were on to something special. They are repeat founders who know how to scale products and global teams. We were impressed with how they approached RevOps with a data-first mentality and heard from multiple CROs that Sharad and his team “just gets it” on what GTM leaders want.

BoostUp has seen tremendous growth, but they are just getting started. We are looking forward to working with Sharad and his incredible team on their journey to building the next Revenue “Front Office” platform.

Onwards!

• See the exclusive on VentureBeat here
• Read the official PR here

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