Research Help Marketers Understand and Combat AdFraud
Leading Programmatic Platform Shares Best Practices on How to Detect Non-Human Traffic and Proactively Combat Suspicious Activity
Ari Levenfeld, Rocket Fuel’s Senior Director of Privacy and Inventory Quality; and guest speaker Susan Bidel, Senior Analyst with Forrester Research, Inc. will discuss the different ways to protect the integrity of advertising campaigns through the evaluation of inventory to identify and block fraud.
Attend the Traffic Quality webinar on December 2, 2014 at 10:30 a.m. PST/1:30 p.m. ET and learn:
- How to identify suspicious traffic and the different forms of ad fraud
- Why it’s crucial to know your traffic quality score and how to use your score to improve your campaigns
- Steps to take to combat advertising fraud
- How to leverage industry tools across online ad programs and media properties
To register for the traffic quality webinar visit http://info.rocketfuel.com/trafficscannerwebinar.html.