December 2, 2015

NGP Leads $10M Investment in Sensoro

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SEATTLE, Dec. 1, 2015 /PRNewswire/ — Recently, Sensoro announced the completion of a 10-million-dollar investment. This round of investment will assist in Sensoro’s targeted research into the IoT big data business development sensor technology fields.

The 10-million-dollar investment was made by Nokia Growth Partners (NPG), New World Development Company Limited and Mandra Capital. Nokia Growth Partners made the initial investment this time.

Sensoro was one of the first technology companies in the world to research Bluetooth low energy smart sensors and transmission technology. Incubated in 2013 by Microsoft Ventures in Beijing, Sensoro became a member of the Microsoft Global HiPo Program in 2014, and went on to set up offices and co-partnership companies in Beijing, China, Seattle, USA and Japan.

Sensoro has become one of the top 3 Bluetooth beacon operators in the world, owning a beacon network that consists of more than 100,000 beacon units deployed in more than 17,000 retail stores. On the technical side, Sensoro demonstrates strong capacity in fields of large-scale real-time data processing and hardware research.

Compared with more conventional startup companies in China, Sensoro has more potential in its global outlook. Sensoro’s business partners are found in 51 countries and regions, where the company competes directly with rivals from Europe and Silicon Valley. “Sensoro has already become a leading representative of Chinese high-tech startups moving towards the global market,” said CTO in Residence of Microsoft Ventures Accelerator China Qiang Shen of the alumni startup.

Sensoro continues to expand cooperation with its major partners like Microsoft, Google, WeChat, China Railway High-speed, Real Madrid, Chow Tai Fook, Costa Coffee, and Pizza Hut at different levels, realizing numerous benchmark cases in traditional service and retail industries.

NGP is a global venture capital firm sponsored solely by Nokia, and it is based on a 700 million USD investment. Nokia company’s limited partnership NGP was established in 2004 with a concentration on early and middle-stage investments in mobile Internet companies.

The group states that, “NGP pays close attention to the innovations that IoT technology has brought to data analysis services and applications. NGP would like to make a contribution to the development of internationally competitive high-tech in the Chinese startup eco-system.”

New World Development Company Limited (SEHK: 00017) is based in Hong Kong. The company was publicly listed on the Hong Kong Stock Exchange in 1972 and is a constituent stockholder of the Hong Kong Hang Seng Index. It focuses on property, infrastructure and services, department stores and hotels, etc. Until now, the group’s existing investments in Mainland China have exceeded 17 billion USD, spreading across four municipalities and over 20 provinces.

Contact: Jessie Li,