Rocket Fuel

Programmatic advertising tool

Rocket Fuel Inc. is a leading ad serving technology platform that combines the best of social, behavioral, contextual, geographical, search and other data sources to understand consumer interest and intent. Over 50 of the largest US brands and major ad agencies trust campaigns to Rocket Fuel. Founded by veterans from Yahoo!, DoubleClick, Epiphany, and salesforce.com, the company has a relentless focus on effectiveness for premium advertisers while maximizing value for publishers and providing consumers a personalized and relevant online experience. Rocket Fuel’s vision extends beyond online and is extensible to other mediums such as video and mobile. Experts at predictive modeling and customer segmentation, Rocket Fuel focuses its technology and capabilities to deliver better ROI for premium brand marketers.

Rocketfuel listed on nasdaq 2014.

Region

USA

Deal Team

Investment Year

2010

Theme

Other

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