Whistle is creating a new standard for pet health and wellness by providing pet owners with a window into their dog’s life. Through intuitive devices and a large comparative database of pet health information, Whistle is fueling new groundbreaking insights to transform veterinary research and preventative care. The company has established relationships with leading academic institutions, including University of Pennsylvania’s renowned Veterinary Clinical Investigations Center, to conduct studies employing Whistle’s devices and data. Additionally, Whistle has also created an advisory council of vets across the country from private practitioners to cardiology professors, who collaborate and communicate with the broader medical and research community. All Whistle devices connect to a first-of-its-kind database that will establish the definitive set of standards on dog health. Whistle was acquired by Mars Petcare 2016.